Nestled in the charming village of Forsbrook, The Butchers Arms stands as an authentic Joule's House.
Butchers Arms
Key Information
About The Opportunity
The Butchers Arms sits in the heart of Forsbrook, on the edge of the Staffordshire Moorlands, and has been part of the Joule’s estate since 2014. A sympathetic renovation doubled its size while retaining its character, with oak floors, stained glass, and cosy wooden nooks creating a warm, traditional feel.
Tucked between a green and a brook, the pub features a spacious bar showcasing the full Joule’s line-up, a dining area for classic pub food, and a snug with an open fire. There’s also a private meeting room for up to 10 people and a large wraparound beer terrace.
Trading Style
The Butchers Arms is a lively, predominantly wet-led pub, with around 70% of sales from drinks. A simple, classic pub menu supports the offer, and there is clear scope to grow the food trade further. Popular for live music, quiz nights, and community gatherings, it’s a welcoming hub for locals and visitors alike.
If you’re passionate about great beer, hearty food, and creating a thriving community pub, this is a fantastic opportunity.
About the Local Area
Forsbrook is a thriving village in the Staffordshire Moorlands, home to over 5,000 residents who enjoy the balance of countryside charm and modern convenience. Surrounded by scenic walks and rural landscapes, yet only minutes from Stoke-on-Trent and the A50, the village attracts families, professionals, and long-standing locals alike.
Community spirit runs strong here, with busy schools, an active village hall, and popular annual events that bring people together. For many, the village pub is more than just a place for food and drink, it’s a hub for friendship, social life, and local tradition.
A tenancy in Forsbrook offers not only a solid business opportunity but also the chance to embrace a lifestyle rooted in community, hospitality, and the slower pace of village life, while still benefiting from excellent transport links and a growing local population, all of which underpin strong and sustainable pub trade.
We’re looking for someone who:
The Bar
A bustling, inviting bar serving Joule’s cask and cold beers brewed just 20 miles away with pure Shropshire mineral water. Perfect for creating a lively, social atmosphere that keeps customers coming back.
Outdoor Drinking
A wraparound terrace that’s ideal for sunny days, social gatherings, and maximizing seasonal trade, a real asset for driving footfall and drinks sales.
Dining
A dedicated dining area ready for classic pub dishes, with huge potential to grow the food side of the business alongside the thriving drink trade.
Live Music
A lively venue for regular live music events, from local bands to acoustic nights, creating an energetic atmosphere that draws in crowds and boosts footfall. Perfect for building a reputation as a vibrant community hub while increasing evening trade.
Meeting Room
An 8-seater meeting room perfect for clubs, societies, private dining, or small events, an additional revenue stream in a cosy, intimate setting.
Snugs
Multiple intimate nooks and corners throughout the pub, ideal for relaxing, catching up, or creating memorable experiences that turn first-time visitors into regulars.
