It is, of course, fitting that the site of the new Joule’s Brewery lies behind an original Joule’s Public House, the Red Lion, in the heart of the medieval town of Market Drayton.

Built on traditional tower brewery lines the building is a landmark in the area and the sight of malt being hoisted up the front of the building often draws an audience.

The tower design was favoured in the 19th century when electricity supplies were intermittent, and raw materials once raised to the top of the building could fall by gravity rather than relying on pumps.

The brewery, completed in 2010, is traditional in its design. It incorporates an infusion mash tun with Steele’s masher, copper with a “cat and mouse” contents gauge, a hopback to allow the use of whole hops and “ale” fermenters suited to top cropping yeast, so is perfectly equipped for the creation of characterful beers.

Behind the tradition is the best of modern technology which allows us to produce an exciting range of “cold beers” alongside our cask range. These brewery-conditioned beers, including Joule’s English Craft Lager “Green Monkey” is fermented and conditioned at zero degrees in our Dual Purpose Vessels for at least three weeks before being sterile filtered rather than pasteurised, to preserve their fine flavours.

A fully equipped laboratory ensures that our beers meet perfected quality standards and we hope to exceed our customers’ expectations.

Brewing liquor

Joule’s prize-winning ales have always relied upon a plentiful supply of pure spring water for their taste and clarity.

It was no surprise therefore that Market Drayton was chosen as the new home of Joule’s Brewery following the closure of the original Stone site, sitting as it does above the same Triassic aquifer.

The water in Market Drayton emerges from the bunter pebble beds sixty metres below the brewery and is drawn up through our borehole. The water is very hard, in fact, perfect for brewing the finest pale ales.

Locals have long been aware of the prize asset under their feet and an example of an earlier well is still to be seen in the front bar of the Red Lion Brewery Tap on the Joule’s Brewery site.