Our news page has periodic updates where we are pleased to bring you our latest news.
Our Brewing Vision
Our vision is to brew beer of the very best quality, equal to any in the world.
We believe in natural brewing, less is more. Our beers are very very simple, we use our own mineral water, we use great quality malt and hops - the best we can find. We have a brilliant brewery plant for quality and consistency. Our beers are uncomplex, uncluttered recipes and rely on Joule's yeast for their character and our mineral water, our greatest prized asset [more information in the brewing section]. It will be no surprise then that we only brew three core beers, and a seasonal beer every 3 months - the best we can offer, the original Joule's Pale, a classic English Pale Ale, Slumbering Monk our premium silky copper beer, new age Blonde, inspired from the continental tradition, and the current seasonal, Double Hop, a golden pale ale. We only brew with malt, no cheaper additives, no flavourings - full flower hops, no pellets. Pure natural and simple - that is our guiding principle. We also only brew cask ale, in our view bottled ale is never as good as real cask ale, its lacks the subtlety of flavour and texture, the body often stripped out by filtration and pasturation. For this reason we don't offer any of our beers in bottle, just cask.
This simple approach extends to how we do business, we sell our beer direct to our permanent houses, so it only ever has one journey on our dray, only handled by our own people. We have developed a strategic distribution partnership with a great, local, well established business, Tanners Wine Merchants, who we know very well, and have a great trading ethos which we share. The Tanners heartland also mirrors the Joule’s heartland, and they have an experienced sales force with an enormous amount of expertise in supporting and servicing their customers.
This still means that we don’t supply wholesalers and national pub groups. We aim to know our customers and play our part as a good supplier.
We think beer is best when it's local, the origins of beer are local and Joule's has always been brewed for a local market. For us, one of the joys of travelling is to try the local beer, experiencing a different community and culture. So we only attend local beer festivals. We put all our effort into local pubs and clubs. A very simple way of doing business.
Because we don't bottle our beer, Joule's ales are just for the pub, it's no great hardship not to be dealing with big supermarket groups, we are backing the great Britsh pub - 100%
"Joule's Ale: Best Served...In a Pub"
Our Vision for Pubs
Our vision for our pubs, or rather 'Brewery Taps', is to create the very best houses we can. Each and every one equal to any in the country, in the very best traditon of the Great Britsh Pub, unique throughout the world.
We aim to create not just good pubs, but exceptional pubs which can faithfully represent our brewery, each a Brewery Tap in their area. Warm, cosy, full of character and history and offering the best innkeeping, beer of course, but also where we offer food it will be the very best simple english pub food, a great cup of coffee, a proper gin and tonic or good wine.
If you visit any one of our Joule's Brewery Taps and cannot see our passion for pubs and beer, our attention for detail and individuality, each treated with the greatest respect then we will have failed. It is our aim to create the most wonderful experience in all our tap houses, to showcase our beer at its very best. Its not an easy challenge to be at our best for every single experience but it is our absolute goal.
Steve Nuttall, Managing Director
Joule’s Brewery Ltd.