As we are getting underway with Crown Wharf then I thought it would be of interest to add a little substance to what we are trying to achieve at Crown Wharf and how we have got here. So I have written a sequence of posts which I hope some of you will find of interest.
By way of introduction, my name is Steve Nuttall, I am the managing director of Joule’s, not that we are a very hierarchical kind of company, I like to think we are a pretty modern team orientated kind of business with good values. Do feel free to email me if you have any questions, my email is firstname.lastname@example.org. I also try to keep an eye on any questions on the page, Pip and Vicky run all marketing things so are often quicker than I am.
Crown Wharf, is much more than just a pub, what matters most to us, and still, too many people in Stone, is the return of Joule’s to the town that it is synonymous with.
So first things first, the brand.
I first came across the Joule’s trademarks when I was a young marketing manager working for Bass Brewers around 1990. Some of these trademarks are bonkers, like the one here ‘ale scrumpers’ a registered trademark from 1883, we don’t use it anymore, but we still keep it live on the register out of nostalgia.