JOULE’S BREWERY LAUNCHES SUPPORT FOR FRANCHISEES AMID CORONAVIRUS CONCERNS

The Brewery has announced today with immediate effect that it will be reducing rents for the next three months by 50%. Joule’s Brewery’s estate stretches across Shropshire, Staffordshire, Cheshire and Flintshire and the rent concession will cover all 42 Taphouses.

 John Auld Operations Director explains, ‘Trade will be tough in the coming months, and we as a business don’t believe in standing and watching people struggle. The Business is strong, and we believe this support will enable our Taphouses Franchisees to be flexible and continue to trade within the current market.’

Alongside the rent concession, Joule’s Brewery also announced that it would stand by its Franchisees by honouring all beer returns if the stock goes out of date due to unpredictable trade fluctuations.

Vicky Colclough Brand Manager adds, ‘We want our Taphouses to be on the front foot, ready to serve the local community. Beer quality is paramount, our Taphouses will not be afraid to stock cellars. As we are unable to predict the future, we are passionate about supporting our Taphouses, so we are removing the risks where possible and stepping up to support them as best we can.’