This post is really the second half of part 5, an attempt to explain what we are aiming to achieve in design inside the pub – the fit out. Last time I went into some detail about the central thread of Crown Wharf, that of second life, second chance even, reclamation. In design, it is a creative collision of materials, techniques, textures, old and new, past and present.
With all these references flying around the pub, we also want to set this pub at this time, that is Joule’s in the present, today.
Joule’s past and its present is all about the pubs which serve our many communities. If you have visited some I hope you can see how individual each pub is, each has its own story. We favour old pubs, of our 42 pubs 24 are listed buildings, we really like old pubs – and it suits our brand. For those of us who have a love for pubs they are profoundly English, nowhere else in the world has pubs. Most pubs have centuries of social history breathing through them, today we still share time, a pint, a story, our lives, our woes, our triumphs, celebrations, commiserations, sometimes even our sadness with our fellow countrymen, be that friends, family, neighbours or just some fellow passing through.
The Lord Hill, one of the pubs, has, for as long as I can remember, made sure their folk who could be alone come Christmas time, are never alone. This is Pub culture. Pubs reflect our rapidly changing times, we have seen a lot of that, but the essence is still community, it is about a nod of acknowledgement to someone who you know but maybe not their name, a gesture to a barman to indicate it is not you who is next, spotted by guy on your shoulder and nothing needs to be said. Pubs are about great beer, they are quirky, timeless, full of character and characters, the only place where anyone has pork scratchings or a pickled egg. We need them.