If you’re thinking about applying for a pub tenancy with Joule’s Brewery or already running a pub, creating a welcoming atmosphere is one of the key ingredients to success. Whether you’re a new landlord or landlady starting out or an experienced pub tenant, how you present your pub plays a huge role in attracting and keeping loyal customers.

At Joule’s Brewery, we understand that a warm and inviting pub atmosphere helps build community spirit and boosts customer loyalty. That’s why we provide our tenants with a comprehensive Top Tap Guide to support them in maintaining the high standards we aim for across our estate.

Our pubs are designed to a high specification and are carefully maintained, ensuring each becomes a true community hub. A place where everyone can gather and enjoy a fresh pint of Joule’s Brewery beer. With over 200 years of heritage, brewing tradition and a distinctive brand charisma, our pubs combine new and reclaimed quality materials to create spaces that feel like the pub of your dreams.

Here are some practical tips for pub tenants on how to create a space that feels like a true local hub, all within Joule’s design framework.

First Impressions Matter

Your customers first impression sets the tone for their entire visit. To make it inviting:

  • Keep the exterior clear and uncluttered.

  • Ensure windows are shiny and spotless.

  • Add big, beautiful planting and hanging baskets to brighten the entrance.

  • Use enticing signage, friendly A-boards, clear opening hours, and food service details.

The Perfect Pint and Shop Counter

The bar is the heart of any pub, especially for beer lovers. Make sure it’s clean, clear and welcoming:

  • Keep the bar area spotless and organised, it’s often the focal point for customers.
  • Shiny hand pulls with correct beer badges.
  • Clean Joule’s branded bar towels and runners.
  • Fun chalkboard beer prompts or nudges to guide customers.
  • Offer beer flights to encourage trying new brews.

Comfortable Seating and Layout

Joule’s Brewery owns the fixtures and fittings, but making the layout work for your customers is key:

  • Ensure every seat is comfortable. No broken chairs or sticky tables.
  • Our pubs come with real fires; keep them ready with logs and kindling.
  • Maintain clear pathways and accessibility for all customers.

  • Use warm white lighting to create a cosy atmosphere.

  • Cushions provided by Joule’s help soften seating areas.
  • Use clever chalkboards throughout the pub to promote events, seasonal beers and food specials.

Keep It Clean and Well-Maintained

A clean and well-maintained pub is key to making customers feel comfortable and welcome every time they visit. Paying attention to cleanliness and upkeep shows you care and that makes a big difference in building customer loyalty and positive reviews.

  • Polish glasses, mirrors and surfaces to a high shine.
  • Keep the pub fresh with regular maintenance. fresh paint, polished floors and spotless restrooms make a huge difference.

  • Cleanliness shows you care and makes customers feel comfortable.

Atmosphere and Music

Creating the right atmosphere goes beyond just décor. It’s about the vibe your pub gives off and music plays a huge role in setting that tone. The right background tunes can make your customers feel relaxed and at home, encouraging them to stay longer and come back often.

  • Train your team to be friendly, smiley and welcoming. Great customer service matters.

  • Choose background music that sets the right tone, never too quiet or too loud.

  • Pick live music acts that fit your pubs style and space to create memorable experiences.

Beer Gardens

A great beer garden or terrace can be a real highlight for your pub, especially when the weather’s good. It’s a perfect spot for customers to relax, enjoy their drinks and soak up the atmosphere. Helping your pub feel like a true community hub all year round.

  • Don’t overlook outdoor areas. A well-kept beer garden or terrace is a major draw in warmer months.
  • Add planting to enhance the space.
  • Keep outdoor areas clean, swept and weed-free regularly.

Running a successful pub tenancy is about more than just great drinks. It’s about creating a welcoming atmosphere that your community loves. If you’re exploring pub tenancy opportunities with Joule’s Brewery, or already running one, these tips can help you create a pub that customers want to visit again and again.

Ready to start your journey as a pub landlord or landlady with Joule’s Brewery?

Get in touch today to find out how we support our tenants with training, marketing and promotions designed to help you succeed in your pub tenancy. We’re here to partner with you as you build a pub that becomes the heart of your local community.