JOULE’S BREWERY DOUBLES SUPPORT FOR FRANCHISEES SUSPENDING ALL RENT PAYMENTS AMID CORONAVIRUS CONCERNS

The Brewery has announced today with immediate effect that it will be suspending all rents for the foreseeable future. Joule’s Brewery’s estate stretches across Shropshire, Staffordshire, Cheshire and Wales and the rent suspension will cover all 42 Taphouses.

John Auld, Operations Director explains, ‘We recognise that Trade is tough, but following the announcement last night we now believe it’s time to step up. Our main aim is to ensure their stability and protect the businesses going forward so we can continue to trade across our heartland’.

Alongside the rent suspension, Joule’s Brewery also announced that it would stand by its Franchisees by honouring all beer returns if the stock goes out of date due to unpredictable trade fluctuations.

Vicky Colclough Brand Manager adds, ‘We want our Taphouses to be on the front foot, ready to serve the local community. Beer quality is paramount; our Taphouses will not be afraid to stock cellars. As we are unable to predict the future, we are passionate about supporting our Taphouses, so we are removing the risks where possible and stepping up to support them as best we can.’