The brewery has been designed and built with a single purpose; to brew the original and once world famous Joule’s Pale Ale. This pale ale was legendary, and the beer which established the company. When Bass closed the brewery, the records including the brewer’s notes and methods were stored in the Bass archive at the museum site, and the yeast in the Bass yeast bank. In recent years Coors micro plant has brewed the original beer on a small scale using Burton water to wide spread acclaim. The new brewery was designed to give us maximum control a chilling plant to a steam boiler this was essential to match the old beer. The recipe is of course vital but we also needed the experience of Anthony Heeley, Anthony was the last brewer to make the Pale Ale in Stone in 1974, he worked with new brewer Adam Goodall to perfect and refine the beer until he was satisfied that it was to the best of his recollection 'Joules' ale. Anthony brewed and enjoyed the beer for nearly 20 years so that was good enough for us and we launched the brew 36 years to the day when he had brewed the final batch.
Brewed with a blend of crystal malt providing a biscuity base and tipple malt providing a malty sweet caramel flavour. The crisp, clear finish is provided by our local mineral water. Our special blend of hop flower gives the fruity, well rounded bitterness and slightly spicy aroma.
'It is a well known fact that those who enjoy pale ale find a little pleasant conviviality comparitively innoccuous, and some constitutions are absolutely strengthened by such a gentle and nourishing stimulant as pale ale, especially of such a class as that brewed by messers Joules and co'
Alfred Barnard 1889
Anthony Heeley Formally Opened the new brewery in Market Drayton on 25th October 2010.